Taylor Swift Eras Tour: Merch goes on sale in Philadelphia

Taylor Swift fans have a “Reputation” for going all out for the pop star, and Thursday was no exception. Swifties began camping out for merchandise before the singer’s Eras Tour comes to Lincoln Financial Field this weekend.


The merchandise truck opened at 10 a.m., but Swifties lined up well before that.

Taylor Swift fans wait in long lines for new merchandise ahead of night 1 at Lincoln Financial Field - 6abc Philadelphia

Swift’s first of three concerts — not far from her hometown in Berks County — doesn’t start until Friday at 6:30 p.m., but fans said Thursday they’re here.

Review: Taylor Swift kicks off historic 3-night Eras Tour run in South Philly with a dazzling 3-hour spectacle

She’s ready for it and so are her fans.

Evelyn Katona of King of Prussia was the first fan in line said she got to the Linc before midnight with a list of things to buy for family and friends. She made some $700 worth of purchases.

Taylor Swift's Eras Tour is the first tour to gross over $1 billion

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